GL Hearn is one of the UK’s leading real estate consultancies and they provide trusted commercial real estate advice to developers, investors and occupiers in both the public and private sectors.

Mailing, Fulfilment, Targeting, Printing and Door-to-Door Distribution

The Brief

With the necessity to inform local residents and businesses within an agreed proximity of the airport, Luton Airport’s planning advisor (GL Hearn) needed a reliable company to undertake consultation deliveries. Since 2012 DBS Marketing has been helping GL Hearn by providing a printing, targeting, fulfilment, mailing and door-to-door distribution service to help inform residents and local businesses of the ongoing works taking place at the airport.

The Solution

Liaising with GL Hearn and Luton Airport an agreed area was identified which contained the main conurbation residential areas, rural residential areas and businesses. Once the targeting areas had been agreed the planning process was started and during this phase we identified which areas would be best suited to door-to-door delivery and which ones made more sense to be delivered by post.

For all the mailings, we provided unnamed address data which is based on Royal Mail’s current PAF figures. Handling the entire process, DBS continues to work closely with GL Hearn and Luton Airport and provides schedules of delivery, artwork proofs, and comprehensive quotations for all elements of the project.

The Results

With the artwork having been signed off by the client, we were able to organise the delivery in line with the pre-agreed schedule. For GL Hearn this process involved both door-to-door distribution and mailed postal services to help ensure that local residents and businesses were provided with regular feedback and changes being made at Luton Airport as well as applicable consultation dates.